Meredith Medland interviews David Yovanno, Joseph Matheny and Dana Todd

Meredith Medland, marketing director for ad:tech interviews David Yovanno, Joseph Matheny and Dana Todd. As general manager of the combined ValueClick Media aka Fastclick business unit, David Yovanno oversees operations, product development and sales for one of the industry\'s largest online advertising networks. He also serves on the management team of ValueClick, Inc. Intronetworks Joseph Matheny is a technologist and media theorist who has helped bring several contemporary media standards to market, including: PDF, DVD, eBooks, IVR and HTML. He was also one of the very first news bloggers, and is currently using Social networking, Bittorrent, RSS and Podcasting in profit making ventures. Dana Todd is one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO, the industrys largest trade organization, in 2005. She also serves on the Board of Advisors for IYPA and AD:TECH.