Mergers and Acquisitions in Beauty and Personal Care

Mergers and Acquisitions were the story for many beauty and personal care companies in 2011. With Unilever acquiring Alberto Culver, Kalina, and Sara Lee’s personal care division along with Colgate’s acquisition of Sanex, it's clear that companies are engaging in M&A activity to regain confidence in the global economy. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that mergers and acquisitions can help a company expand its portfolio, grow into regional markets, expand distribution coverage, or develop greater internal digital media expertise. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.