Merging Marketing and Privacy to Create Sustainable Consent Solutions

Julie Rubash is the General Counsel and Chief Privacy Officer at Sourcepoint, a data privacy software company. She coordinates legal efforts for Sourcepoint and ensures that the product suite innovates and expands to meet the demands created by the ever-changing regulatory landscape. Julie brings over 15 years of legal experience and has worked at both law firms and as internal counsel in the media, technology, and advertising sectors. Prior to Sourcepoint, Julie served as the VP of Legal at the advertising platform Nativo. In this episode… As companies head towards a cookieless future, advertisers are devising clever ways to target consumers, some of which may risk infringing on privacy laws and privacy rights obligations. While companies are creating universal solutions to comply with evolving privacy laws, they may overlook nuanced targeting methods that use consumer data differently than cookies. The stakes are high for any company engaging in these emerging targeting methods, as businesses must recognize the privacy risks and carefully blend legal requirements with their marketing efforts to protect consumer data. Some of the most innovative companies have embraced privacy considerations as a marketing touchpoint, working with consumers to build trust and provide clear options to manage their preferences. Companies like Sourcepoint recognize this need and that privacy obligations and consent solutions are not one-size-fits-all, so they offer flexible privacy software solutions that allow companies to tailor privacy programs based on their unique business goals, circumstances, and legal requirements. In this week's episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Julie Rubash, the General Counsel and Chief Privacy Officer at Sourcepoint, about the ins and outs of managing consent as new targeting methods emerge. Julie stresses the need for customized consent solutions that align with company principles and privacy regulations while allowing consumers to manage their preferences. She also discusses how privacy professionals can recognize and mitigate the risks of new targeting methods, the importance of understanding the data you're collecting, and why combining marketing and privacy goals is paramount in this evolving ad tech landscape.