Merging Marketing and Technology with Scott Brinker from MarTech, 07-25-2021

Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event’s program chair, bringing together a community of thousands of senior marketing operations and technology professionals. Scott is the author of the best-selling book “Hacking Marketing,” published by Wiley in 2016. Read more at: https://chiefmartec.com/about/ Lauren Logan is a certified executive business coach and fundraising consultant and the President of Orion Development Associates. Lauren has 30 plus years of experience raising millions in funding for nonprofit organizations including VillageCare, Columbia University Medical Center, and Fifth Avenue Presbyterian Church – and achieving millions in sales in the wholesale apparel business for Pacific Coast Highway and Speedo (Warnaco) and as an independent contractor representing several apparel lines. Her mission is to use my experience in nonprofit organizations and in business, and the time-proven processes of Trusted Advisors, to help people, individuals, and organizations, identify and achieve their dreams, goals, sales plans, and fundraising potential, with results that are measurable and sustainable, at: https://oriondevelopmentassociates.com/ Liz Hamburg is the founder of Candoo Tech, providing tech support and training specifically designed to help older adults use technology to stay safe, secure and engaged. The company offers tech support and lessons for devices and software applications—from phones, tablets, computers, and more, at: https://www.candootech.com/ Paul Mross is the founder of Happ:y Wellness, innovative therapy mats and digital tools facilitate communication between therapists and their clients. Happ:y stands for (Healthy Accessible Products and Programs with Yoga). These tools make assessment and documentation of therapeutic progress easier and increase the client’s confidence. Happ:y Mat designs have measuring tape at the edges for objective assessments and movable hands and feet to allow the teacher or therapist to continue the play of twister on the Happ:y Mats or on any surface, at: https://www.happyw.co/   Visit https://passagetoprofitshow.com/​​​​​​​​ for the latest updates and episodes.