Merging Misfit Ideas and Creators to Amplify Brands with Lizzy Bilasano

Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative strategist- How to merge misfit ideas into something new- Why creators should co-create with their audiencesEpisode Timeline:1:30    How did Lizzy go from being a dancer to a creative strategist?3:15    Creators are characters5:15    How Lizzy merges misfit ideas to create something new8:30    How does Lizzy find niche creators10:35 Whalar Group's 4 C's12:00 Creators need to build spaces for their audiences16:15 What separates Whalar Group from the competition?17:42 Keeping up with creator trends20:15 Creators should co-create with their audience21:30 Lizzy's social media dietThis episode’s guest:• Lizzy Bilasano on LinkedIn• Whalar Group's websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.