Merry Christmas: How is society’s relationship with booze during the festive period changing?

With the festive season in full swing, Cess – now a marathon runner – and Ollie explore how norms are changing regarding Christmas drinking. And it seems that really boring lot, Gen Zzz, is to blame (according to the Daily Mail).A new trend for "Dry Christmas" is gathering pace, quicker than a behind-schdule Rudolph. This movement is being helped by more low- and no-alcohol options. The hosts welcome Emma Newman (@emma_sobersocial on Instagram) to discuss Christmasy alternatives to traditional drinks, plus her sobriety journey, which started over nine years ago.Booze News ItemsMirror: Nearly half of Gen Z embrace a sober festive season as 'Dry Christmas' gains traction (https://www.mirror.co.uk/news/nearly-half-gen-z-embrace-34225345)Daily Mail: Gen Zzz kills off the Christmas party: The VERY different face of the festive bash now mistletoe is out, Band Aid is banned and 'sober curious' guests are home by 9pm (https://www.dailymail.co.uk/femail/article-14136625/The-new-Gen-Z-Christmas-party-Mistletoe-Band-Aid-teetotal.html) Financial Times (via MSN): Is this the year of the sober office Christmas party? (https://www.msn.com/en-gb/money/topstories/is-this-the-year-of-the-sober-office-christmas-party/ar-AA1v3CbC)The Independent (via MSN): New low-alcohol beer launched to cut boozy train passenger accidents (https://www.msn.com/en-gb/travel/news/new-low-alcohol-beer-launched-to-cut-boozy-train-passenger-accidents/ar-AA1vhFmW) #soberjourney#sobercurious#soberadvice#sobriety#upperbottompodcast#christmasdrinking#drychristmas