Messaging MATTERS - Tactical & Practical

What this episode covers

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career. In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages. You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today. We can't test our copy without today's sponsor - Intelligems.io - Our one stop shop for profit growth! It allows us to test content, copy, images, prices, and offers all across our website and it's been a gamechanger for our biz! Go to intelligems.io and let 'em know I sent you to start making more money today!

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Frequently Asked Questions

How long is this episode of Tactical & Practical?

This episode is 14 minutes long.

When was this Tactical & Practical episode published?

This episode was published on June 5, 2025.

What is this episode about?

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career. In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per...

Can I download this Tactical & Practical episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.