Messenger als Marketing-Kanal nutzen, Instagram-Kanäle ve...

What this episode covers

Manche Kombination wollen einfach nicht so richtig passen: Maus und Katze, Fisch und Fleisch, HSV und Bundesliga. Aber was ist mit Italienisch und Bayerisch zusammen auf einem Instagram-Kanal? Die Traumkombo Andre Alpar und OMR haben die Antwort. Hier die Fragen der Woche: Servus André, wir zerbrechen uns gerade den Kopf bei einer Frage. Es geht um eine Event Location in der sich zwei Restaurants befinden (ein Italiener und ein Bayerisches Lokal) – zudem ist das gesamte Areal bzw. Teile davon als Hochzeits/Event-Location zu mieten und bietet Specials wie einen Extra Biergarten im Sommer oder Eisstockschießen im Sommer. Gerne würden wir anfangen die Instagram Kanäle zu professionalisieren. Würdest du raten die beiden Restaurants und die Location einzeln anzulegen und zu bespielen oder nur einen übergreifenden Channel? (2:30) Einer unser Studenten schreibt gerade eine Thesis zum Thema Marketing via Messenger. WhatsApp & Co sind ja als Marketing-Kanal noch nicht so weit verbreitet (ok OMR macht das natürlich). Wir suchen bereits vorhandene, spannende Best Cases, speziell im B2B-Markt. Kennst Du gut gemachte Newsletter etc. die via WhatsApp, Facebook Messenger & Co gepusht werden und die in der Analyse im Vergleich zu eher traditionelleren Kanälen wie E-Mail gut performen? Und gibt es aus Deiner Sicht Dinge auf die man besonders achten muss? Ist oder wird dies im B2B-Segment überhaupt ein Thema? (12:10) Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: https://bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: https://goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr [email protected]

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Frequently Asked Questions

How long is this episode of OMR Education?

This episode is 18 minutes long.

When was this OMR Education episode published?

This episode was published on May 27, 2019.

What is this episode about?

Manche Kombination wollen einfach nicht so richtig passen: Maus und Katze, Fisch und Fleisch, HSV und Bundesliga. Aber was ist mit Italienisch und Bayerisch zusammen auf einem Instagram-Kanal? Die Traumkombo Andre Alpar und OMR haben die Antwort....

Can I download this OMR Education episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.