Messi, CBF e NBA: como e por que o esporte adotou a tecnologia blockchain? | Future of Money #040

Por conta das regras de distanciamento social impostas pelo cenário pandêmico do covid-19, clubes e seleções de futebol, times de basquete e, até mesmo, escuderias da Fórmula 1 passaram a buscar uma nova forma de manter o engajamento de seus fãs e torcedores, e encontraram na tecnologia blockchain e nos criptoativos uma forma de manter esta conexão ativa, oferecendo novas possibilidades de interação capazes de superar qualquer distância. Mas como o ambiente esportivo se conecta ao mercado de criptoativos? E o que Lionel Messi tem a ver com tudo isso? Nesta edição do podcast do Future of Money, Nicholas Sacchi, Lucas Yamamoto, Lucas Josa e Gabriel Rubinsteinn se juntam para explicar o que são os tokens de torcedor, como eles estão beneficiando organizações esportivas, torcedores e, e alguns casos, trazendo lucros para os investidores nesta classe de ativos. Ficou curioso? Então solta o play! NOS ACOMPANHE TAMBÉM NO SITE E EM NOSSAS REDES SOCIAIS! SITE: https://exame.com/future-of-money TWITTER: https://twitter.com/futofmoney INSTAGRAM: https://instagram.com/futofmoney

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This episode was published on August 20, 2021.

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