Meta Ads for Med Spas Part 2: Campaign Set-Up and Targeting (2026)

Welcome to Part 3B of our 2026 Med Spa Marketing & Growth Series.This episode builds directly on Part 3 and takes you inside the Meta Ads Manager to show exactly how we structure, build, and configure lead campaigns for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks step by step through the actual campaign setup behind our top-performing Facebook and Instagram ads. Instead of just discussing strategy, this video shows how campaigns are built inside the platform, including objective selection, budget control, audience structure, geographic targeting, and lead form setup.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why we use Lead Objective campaigns and on-platform forms✅ How budget structure affects patient acquisition pace✅ When to use “maximize leads” vs conversion lead optimization✅ Why most med spas should avoid over-layered interest targeting✅ How to think critically about geographic targeting and travel patterns✅ A simple pin-drop radius targeting strategy most advertisers miss✅ Gender and age targeting guidelines for med spa campaigns✅ The correct structure for ad copy and creative at the ad level✅ How to build low-friction lead forms that increase conversion rates✅ The required SMS disclaimer and contact field recommendationsIf you want to download the free audit and planning resources, visit: https://go.medspamagicmarketing.com/2026-freebiesBe sure to subscribe so you do not miss the next episode in the series, where we break down lead handling, automation, and solving the “bad leads” problem after the form is submitted.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing