Meta CMO: How Advertising Works Under the Hood

Ads pay for the internet—and they’re about to change again. a16z General Partner Erik Torenberg, entrepreneur and author Antonio García Martínez, and Meta CMO Alex Schultz dive into growth and performance marketing, privacy myths, retail media, and the AI future of “audience-of-one” advertising—plus Instagram what-ifs, WhatsApp as a super-app, and how Meta’s feed shifted from social graphs to AI-ranked content. Timecodes:0:00 Introduction 0:38 Book Inspiration & Positive Perspective on Advertising4:43 Critiques of Online Advertising & Data Privacy7:34 The Evolution of Media Business Models10:12 Content Moderation and Platform Shifts11:43 Connected vs. Unconnected Content & The Rise of AI13:34 The Future of AI, Personalization, and Advertising28:18 Retail Media Networks & First-Party Data38:18 Alternative Histories: Instagram, Libra, and Industry What-Ifs46:31 The Impact of AI on Jobs and Company Structure55:00 The Metaverse, VR, and Future PlatformsResources:Make sure to get Alex’s book here!Follow Alex on X: https://x.com/alexschultzFollow Alex on Facebook: https://www.facebook.com/alexschultzFollow Alex on Threads: https://www.threads.com/@alexorigFollow Antonio on X: https://x.com/antoniogm Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.   Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.