Meta Creative That Scales

Unlock the secrets behind scaling Meta ads with Nicklas Larsen, Founder of Larsen Digital, in this Commerce Roundtable Miami 2025 session. Nicklas breaks down how top brands are evolving their approach to ad strategy—shifting from micro-managing ads to adopting a data-backed, scalable creative system. From messaging to targeting to production workflows, he shares how high-volume, personalized creative paired with algorithm-savvy execution is key to driving performance. You’ll learn how AI can turn customer feedback into powerful insights, how to adapt to post-iOS 14 challenges, and why broad targeting only works when your creative hits the right emotional notes. Nicklas also walks through his end-to-end process, offering real-world tactics you can apply immediately. If you're ready to stop guessing and start scaling, this one's for you. ______ 00:00 Introduction to Strategy and Production 00:26 Scaling Creative Output 00:50 Meta's Ad Delivery System 01:04 Personalizing Creative Strategies 01:32 Overview of Today's Talk 02:04 Understanding Meta's Targeting Changes 03:23 Building Creative Angles with AI 05:53 Targeting and Creative Strategy 09:17 Customer Research and Product Research 12:35 Deploying and Iterating Creative Angles 22:35 Evaluating Creative Performance 24:40 Case Study and Practical Application 26:04 Andromeda and AI Integration 27:52 Conclusion and Final Thoughts ______ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!