Metadata Is Your Brand with Kathy Meis - #119 The Indy Author Podcast

Kathy Meis of Bublish discusses METADATA IS YOUR BRAND. We discuss how the real marketing begins in the manuscript ... the role metadata, including a book's cover, plays in a discovery process that increasingly takes place online ... the ways that different platforms, such as Amazon and Google, use metadata ... and how good metadata is a service not only to the author but also to the reader. For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html. Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple). Kathy Meis is the founder and CEO of Bublish, a complete one-stop publishing solution for today's independent author. With more than 30 years of experience in the media and publishing industries, Kathy has served in a wide variety of editorial and management positions at some of the industry's leading companies. She has worked as a television reporter for CBS, was a founding editor of Forbes MediaCritic, and was a founding partner of PubSmart, an author-centric publishing conference held in Charleston, South Carolina. Kathy speaks and blogs regularly about book promotion, author branding, social marketing and discoverability. She lives in Charleston, South Carolina.