Metadata Mastery: 5 Steps to Optimize Keywords, Categories & Backend for Amazon Discoverability

Most authors focus on covers and blurbs and then wonder why their book disappears in search. This episode gives a professional, step-by-step monologue that treats metadata as a conversion and discovery engine—not an afterthought. You’ll get five practical, repeatable steps for keyword research, category selection and requests, backend field strategy, series/ASIN tactics, and a monitoring/testing routine. I walk through a short anonymized case where focused metadata changes moved a business nonfiction title from obscurity to steady organic sales and a 3x increase in Kindle Unlimited page reads within 90 days. By the end you’ll have one immediate audit action you can run in 15 minutes and a prioritized list of changes to implement across KDP, Author Central, and your book’s retail pages. No fluff—just the exact metadata moves that protect your launch and scale discoverability.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.