Meta’s first Chief Creative Officer on what he learned from working with Barack Obama and on the connection between business and design.

In our third episode of our Design Leadership webinars, we talked to Josh W Higgins, VP, Executive Creative Director for Atlassian leading multi-disciplined Creative, Design, Ops and Production teams who work across all consumer touch points. Previously, Josh was the Global Chief Creative Officer for Reality Labs at Meta and Design Director for President Obama’s 2012 historic political campaign. Josh shared insights on how design can change the world, how to create the role of CCO at global companies like Meta, how to implement users' feedback and how designers can learn about the influence of business has on their work. For more leadership insights check out our Executive Programme For Design Leaders. Learn more 👉 https://bit.ly/3wXJox1 Chapters 00:00 - Welcome to our Design Leadership webinar 02:00 - Josh X Barack Obama: Trust 06:14 - The Value of Design: Design can change the world 10:30 - Josh X Meta: Rebrand, Branding Marketing, Brand Book 15:30 - Dynamics of CCO + CMO: Does your business need both? 19:13 - From Exec Creative Director to First CCO of Meta 23:40 - Creating the role of CCO: How to talk to top management 28:22 - Meta - Oculus Quest: How Design changes Product/Brand Awareness