Meta’s Media Strategy: An On-Again, Off-Again Relationship

Every few years, Meta makes a big push with a media-related product, but few of then have lasted long. Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don’t these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future? Join me and MIDiA Research’s Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go. 04:32 Entertainment vs. Social Platforms 12:29 Meta’s Opportunity Cost 17:01 Instagram, WhatsApp, and acquisitions 23:21 The Future of Facebook 25:38 Social Media Trends 30:13 Open vs Closed Social Platforms This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there. Listen in for our Chartmetric Stat of the Week. If you enjoy Trapital, please rate and review on your favorite podcast platform!