Metawho? Metawhat? Metawhere? Trade marks and the metaverse

On today's episode of Yours Lawfully, we are joined by Dr. Michaela MacDonald, lecturer at Queen Mary, University of London and co-host of More Than Just a Game,  who discusses the pertinent legal questions regarding trade marks in the metaverse, such as revocation of trade marks,  genuine use in the metaverse and the importance of protecting your trade mark in the metaverse. Lastly, we consider whether legislative reform is required to keep pace with the metaverse and the changes it is causing in trade mark law. Dr MacDonald teaches Interactive Entertainment Law, AI, Robotics and the Law, Cybersecurity Law and Product Development across various programmes at Queen Mary, University of London and Beijing University of Posts and Telecommunications. Dr MacDonald is also an Editor in Chief for the Interactive Entertainment Law Review, a peer reviewed journal that consists of legal analysis of interactive entertainment, video games, virtual/augmented/mixed realities and all other related and emerging forms of digital interactive entertainment. Dr MacDonald also has extensive experience in practice as she is a consultant for Moorcrofts LLP , collaborating on projects that have focused on the legality of data and text mining activities, Open Source licenses classification and contract automation.