Methodically Effective Digital Marketing Strategies with Bo Royal - #54

Send us Fan MailBo Royal is a former Fortune 500 advertising agency executive turned lawfirm marketing expert. After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never looked back. Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.In this week's show, we discuss:1 - Choosing between a (a) marketing agency, (b) consultant, or (c) in-house team2 - Building law firm brands3 - Measuring digital marketing for optimal growth4 - Fine-tuning marketing strategies that align with a firm's unique objectives and life cycles5 - Patience with A/B testing to drive the right casesEnjoy!----------------------Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps:  1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/  2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/  3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls4. TELL US WHAT YOU WANT:  Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.