Metrics That Matter: Social Media

Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we break down why follower counts are overrated and highlight the metrics that actually matter—like engagement rate, shares, comments, and video completions. You’ll also get a simple action step to help improve your social strategy this week.Read the full post at: https://www.skyrocketradio.com/215Need a better website built specifically for radio, or just want more helpful resources to grow your station online? Visit https://www.skyrocketradio.com for tools, articles, and everything you need to strengthen your digital presence.