Metrics that Matter. Which eCommerce metrics should you use to grow your business? | #001

In this episode of Add To Cart, we are joined by Josh Newport from Shopify Plus to discuss the best growth metrics for your eCommerce growth. Common questions answered in the podcast include: What is considered a healthy growth rate for an eCommerce business? How do you balance profitability along with revenue growth? How do you decide which metrics are right for your business and how do you report on them? Links from the episode Australia Post’s Inside Australian Shopping 2019 report Google Data StudioSome of the retailers we mention include Allbirds, Koala, Walmart and BCFShopify Plus Holiday Pre-Season Playbook (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Josh Newport from Shopify PlusJosh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social. You can contact Josh on LinkedIn. Email [email protected]. We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community