Metrics That Matter With Maritza Davila

Numbers don’t have to run your life—or your business. When you focus on the right ones, they become clarity in the chaos. In this episode, we sit down with business strategist Maritza Davila to reframe metrics as decision-making tools, not a measure of self-worth.We explore how to move beyond just revenue and profit to track what truly drives growth. Maritza shares how to turn a one-year vision into weekly targets, create a simple team scorecard, and choose metrics that reflect what each person can control. For retail: think foot traffic and conversion rate. For service businesses: qualified leads and lifetime value.We also dive into healthy tracking habits that reduce anxiety—like choosing your top three focus areas, evaluating relationships practically, and knowing when to let some numbers rest. It’s all about progress, not perfection.If this conversation brings you clarity, share it with a friend, subscribe, and leave a review with the one metric you’re ready to track. Thank you to our generous sponsors!True Fashionistas – SWFL’s largest designer resale store, where fashion meets sustainability.Golden Acorn Publishing (formerly O’Leary Publishing) – Empowering authors to tell their stories and publish with purpose.Reinvention Studio Lab – A creative hub for transformation, innovation, and bold new beginnings.Wizard of Ads - Online marketing that will have you at the top of the search. Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!