Mexico’s IEPS 3 Years On: The Future of Sugar Taxes

Senior Beverages Analyst Howard Telford and Senior Research Analyst Mark Strobel discuss the growing global trend towards taxes on added sugar beverages. What does the uncertain impact of the Mexican IEPS tax on soft drinks mean for future efforts to impose drinks taxes in the US and UK? And what factors determine how successful a sugar tax regime might be in driving down consumption?            Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.