MezFi Meets Episode #6 - MezFi Meets iStories

What this episode covers

In Episode #6, MezFi Meets Lee Robson from iStories PR and Communications. iStories is a Web3 focused PR and Communications firm based in Australia and headed up by Lee. Lee has worked for 20+ years at some of the largest outlets in Media (Fox Sports in Australia, SkyTV in the UK), and brings his eye for compelling narratives and communications to a nascent Web3 industry that is just beginning to find its voice. Jerome and Lee discuss topics ranging from AI in Journalism, the difference between traditional and Web3 communications, as well as tips for those in the Web3 industry and startups on how to plan and create effective communications. Join them for an insightful journey into the world of PR, Communications and Web3. To find out more about iStories: https://istories.au https://istories.io/web3 Follow Lee on X - @Suitedx78 To find out more about MezFi go to: https://www.MezFi.com 00:00 Exploring the World of Web3 and NFTs with Lee Robson 06:24 The Evolution of Web3 Communications and PR 09:33 Navigating the Future of Technology and Digital Relevance 25:33 The Threat of Deep Fakes and the Importance of Awareness 30:23 The Role of Social Media in PR and Communication 38:36 Effective Communication and PR Strategies Keywords: Web3, NFTs, PR, communications, AI, content creation, technology, AI, journalism, deep fakes, social media, communication, technology, media, storytelling

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Frequently Asked Questions

How long is this episode of MezFi Meets?

This episode is 41 minutes long.

When was this MezFi Meets episode published?

This episode was published on June 2, 2024.

What is this episode about?

In Episode #6, MezFi Meets Lee Robson from iStories PR and Communications. iStories is a Web3 focused PR and Communications firm based in Australia and headed up by Lee. Lee has worked for 20+ years at some of the largest outlets in Media (Fox...

Can I download this MezFi Meets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.