MI Podcast Ep 58 - Unlocking Content Insights feat. Nandini Agrawal (Social Media @ Lenskart)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps: 00:00 - Introduction 05:44 - What is the importance of authenticity in influencer content and its resonance with audiences? 11:32 - Analysis of successful influencer-brand partnerships 17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers 20:42 - Exploring how content creators cultivate communities around their personal brand 28:32 - Showcasing real-world examples of some awesome content creators & some of their content that we can learn from 38:42 - Q & A: What is your take on para-social relationships with influencers/content creators? 42:48 - Q & A: Which kind of creators should young adults follow to grow? 48:46 - Q & A: How do you define stardom or star appeal in today’s day & age? 52:08 - Q & A: How do we achieve authenticity in brand collaborations from the POV of a content creator & a marketer? 57:15 - Q & A: What is the balance needed between style & substance in content? 01:00:50 - Q & A: How can we distribute content organically to optimize reach? 01:05:46 - Q & A: How does a viewer become a loyal follower on social media? 01:10:42 - Conclusion