MI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)

Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 0:00 - Introduction 01:26 - Khanak’s background and journey 06:32 - Pro tips to crack marketing interviews 21:21 - Evolution of influencer marketing in the beauty industry 34:06 - Picking the right influencer for your brand 46:23 - Power of UGC in marketing strategies 52:43 - Acing short-form video content creation 58:34 - Working with experts as influencers 01:00:29 - Role of storytelling in creating memorable content 01:04:41 - Creating campaigns that stand out 01:08:59 - Optimising content for e-commerce platforms 01:14:00 - What’s coming up next in the beauty industry 01:20:50 - Tips for people wanting to enter the beauty industry 01:27:00 - Conclusion Khanak Mehta's Socials: LinkedIn - https://www.linkedin.com/in/khanakmehta/ Instagram - https://www.instagram.com/khanakxx/ #marketing #media #contentmarketing #beautyindustrymarketing #nikhilkumarmarketing #mipodcast