MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space? 43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes? 53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today? 58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy? 01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts? 01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management? 01:08:16 - Image management 01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast