MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)

Episode 71 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction23:26 - What are the most common blind spots that businesses face when planning for growth?28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?45:10 - How do you differentiate between good growth and bad growth?01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?01:26:33 - ConclusionDivya's Socials:https://www.linkedin.com/in/divyadixit2022/ https://www.instagram.com/divyadixit_diva/#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast