MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap01:30 - Introduction17:35 - What are the revenue channels for casting agencies?26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?49:53 - What is the role of social media in today’s casting process?55:32 - What are the different revenue streams for an artist today?59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.) 01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast