MI Podcast Episode 37 - Performance Marketing feat. Sagar Tanna (Performance Marketer)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/) About Sagar Tanna - I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing. From search engine marketing (SEM) to social media advertising, affiliate marketing to email campaigns, and mobile advertising, I've got you covered. I've mastered the art of juggling these various aspects, like a digital marketing ninja! But it doesn't stop there. I'm also fluent in the language of data analytics and love crunching numbers to measure campaign effectiveness and optimize ROI. I can stretch your marketing budget further than elastic, forecast revenue like a crystal ball, and spot those elusive key performance indicators (KPIs) like a hawk. Now, here's where it gets interesting. I've not only honed my marketing skills but also developed a knack for leadership and management. Picture me as the maestro conducting a team of talented marketing professionals, all marching to the beat of our business goals. Oh, and did I mention my secret weapon? The rise of Prompt Engineering and AI has given us marketers some superpowers. With a dash of wit and a sprinkle of smart humor, I'll uncover how these technological advancements are shaping the marketing landscape and propelling businesses to new heights. So, if you're ready to dive into the exciting world of performance marketing, join me on this podcast adventure. Together, we'll unravel the mysteries, share some laughs, and unlock the secrets to delivering exceptional results for businesses. Let's make our digital dreams come true! Time Stamps 00:00 - Introduction 03:30 - How do you define performance marketing 05:40 - What all activities come under performance marketing 10:30 - How do you make a performance marketing strategy? 13:30 - Questions to ask a new performance marketing client 18:00 - Competitor analyzing techniques in performance marketing 19:20 - Guide for a performance marketing audit 26:30 - ACC (Awareness Consideration & Conversion) in performance marketing 29:36 - Retargeting campaign benchmarks 34:00 - Formats in remarketing campaigns 45:10 - AI tools that can optimize performance marketing 48:36 - Can the Google Ads Dashboard give better suggestions to enhance campaigns 51:28 - Advertising on Podcasts 54:02 - Advice for aspiring performance marketers 01:00:10 - Trends in performance marketing 2023 01:04:08 - App engagement techniques 01:08:13 - Marketplace optimization techniques 01:15:48 - Sagar’s best performance marketing campaigns 01:27:10 - Business model of performance marketing 01:30:00 - Cultural understanding of audience in performance marketing 01:33:24 - Sagar’s learnings as a performance marketer 01:37:40 - Conclusion #marketing #media #performancemarketing #digitalmarketing #nikhilkumarmarketing #marketingintelligencechannel