MI Podcast Episode 38 - AI in Advertising feat. Ashish Bhanushali (Growth Marketer)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ashish - Experienced Digital Marketing Professional with a demonstrated history of working with multiple brands across the globe, within various industries. Specializing in Paid Performance marketing, to get business for the brands. Playing a major role in terms of paid spends, where it matters :) Ashish's Socials - Facebook : ⁠https://www.facebook.com/ashish.mange1⁠ Instagram: ⁠https://instagram.com/a.mange⁠ LinkedIn: ⁠https://www.linkedin.com/in/ashish-bhanushali-5133107a/⁠ Time Stamps 00:00 - Introduction 02:40 - How should you identify your audience as an advertiser? 04:08 - How does AI enable personalized advertising experiences? 06:36 - What impact has AI had on ad targeting and audience segmentation? 09:09 - Can AI help in predicting consumer behavior and trends? 11:23 - With the rise of AI-generated content, what are the implications for creative professionals in the advertising industry? 15:50 - How can AI assist in ad placement and media buying decisions? 20:48 - How do consumers perceive and respond to AI-powered ads? 24:14 - Can AI help in enhancing the customer experience within advertising? 27:48 - What are some of the most innovative applications of AI in advertising that we can expect to see in the near future? 29:17 - Will we see new ad tools coming up with the significant rise of AI? 31:17 - How can advertisers and marketers stay informed and updated about the latest advancements and best practices in AI for advertising? 36:30 - Performance marketing skills 41:46 - Ashish’s top learnings as a marketer 44:14 - Conclusion #marketing #media #ai #digitaladvertising #nikhilkumarmarketing #marketingintelligencechannel