MI Podcast Episode 39 - App Marketing feat. Vrinda Tekchandani (Product Marketer)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Vrinda - She is a strong management professional with an MBA focused in Marketing from IBS Business School, Mumbai. Being an experienced marketing professional with a demonstrated history of working in food tech & web3, her expertise lies in go-to-market strategy, pricing strategy, key account management, influencer marketing, app marketing, business development, partnerships, brand and communication management. Vrinda's Socials - LinkedIn: https://www.linkedin.com/in/vrinda-tekchandani-aaa6568a/ Twitter: https://www.twitter.com/vrinda2525/ Time Stamps 00:00 - Introduction 06:54 - How to identify & target the right audience for your app? 16:32 - Keyword tracking in app marketing 23:15 - User engagement & rention strategies in app marketing 45:55 - Collaboration tips with other internal teams in app marketing 50:06 - Vrinda's most valuable learning's as an app marketer? 53:35 - Tips for influencer marketers 01:07:42 - How do you select the right influencers for your campaign? 01:11:14 - Tech marketing trends 2023 01:15:34 - Influencer marketing trends 2023 01:20:25 - Role of mentors in shaping your career 01:30:15 - Networking & building professional relationships 01:35:35 - How to grow as a marketing professional 01:39:44 - Conclusion #marketing #media #appmarketing #influencermarketing #nikhilkumarmarketing #marketingintelligencechannel