MI Podcast Episode 40 - Marketing via Celebrities feat. Ruchi Roy (Brand Strategist)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ruchi - Ruchi is a seasoned marketer and strategist with a flair for elevating D2C (Direct-to-Consumer) brands to new heights. With 4.5 years of valuable work experience, Ruchi brings a wealth of expertise and a deep passion for fashion and lifestyle to the table. Ruchi's professional journey has revolved around empowering D2C brands, helping them navigate the ever-evolving marketing landscape with finesse. Armed with a strategic mindset and a keen eye for detail, Ruchi thrives on crafting innovative marketing strategies that drive brand awareness, customer engagement, and ultimately, business growth. Ruchi's Socials - LinkedIn: https://www.linkedin.com/in/ruchi-roy-389a16116/ Instagram: https://www.instagram.com/starcrossedpaths/ Time Stamps 00:00 - Introduction 04:23 - How to identify the right celebrity to align with your brand? 11:20 - Best practises for marketers to work with celebrities 14:35 - What are some creative ways to collaborate with celebrities beyond traditional endorsement deals? 25:18 - How do you measure the success of a celebrity marketing campaign? 29:36 - How do you navigate the potential risks associated with celebrity endorsements, such as scandals or controversies involving the celebrity? 36:54 - New kinds of celebrities who have cropped up in the recent years 44:53 - Celebrity interaction personalization services 49:56 - Apart from success in their domain what makes a celebrity more brand friendly 56:39 - Expectation of audience from their celebrities 01:00:18 - Conclusion #marketing #media #celebritymarketing #influencermarketing #nikhilkumarmarketing #marketingintelligencechannel