MI Podcast Episode 41 - Brand Solutions feat. Siddharth Rohilla (Sony Pictures India)

Episode 41 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Siddharth's Socials - LinkedIn: https://www.linkedin.com/in/siddharthrohilla/ Instagram: https://www.instagram.com/i.sid.art/ Facebook: https://www.facebook.com/Siddharth.Rohilla Soundcloud: https://soundcloud.com/music_sid Time Stamps 00:00 - What do you mean by brand solutions? 02:27 - How does brand solutions differ from advertising? 05:47 - What are the types of challenges in brand solutions? 10:04 - What is the process of brand solutions management? 13:51 - Maruti Suzuki Brezza's "Aasman se aage" campaign in Indian Idol 13 18:44 - What does it take to be a great brand? 23:26 - Transition from food technology into marketing 31:10 - How should you manage your work as a marketer? 37:23 - How to use AI in marketing 41:49 - How to be more business oriented in the age of AI 44:35 - How to create deeper connections via social media 50:38 - Insights + Planned Action + Past Learnings – Bias = Value Creation 55:31 - Pivoting as an entrepreneur 01:00:36 - Energy management as an entrepreneur 01:03:25 - How to create stardom/star appeal 01:05:54 - Meeting with Amitabh Bachchan 01:06:40 - How does it help a marketer to have an artform as a hobby 01:12:42 - Brand integrations in KBC & Shark Tank 01:15:42 - Role of music in marketing 01:20:39 - Siddharth Rohilla’s journey as a musician 01:28:12 - Siddharth Rohilla’s musical performance 01:34:31 - Conclusion About Siddharth - Siddharth is currently working for Sony Pictures Networks where he each day strives to connect the dots between content, technology and consumers. Blending his creative, analytical and problem-solving skills for clients in the Brand Solutions space, he has won accolades for the work he has done on campaigns for priority clients on key channels like Sony Entertainment Television and SAB TV and on key properties like KBC, Indian Idol, Shark Tank, Good Night India Show etc. His prior work experience includes stints at ITC Foods, Cargill India and at the Center of Innovation, Incubation and Entrepreneurship at IIM Ahmedabad. Siddharth hails from the beautiful city of Dehradun where he strengthened his foundation in some of the best schools in the town. Being an avid traveler he has lived and explored more than 7 states and continues to make backpack trips in the urge to explore the uncharted territories of the country. #marketing #media #branding #brandsolutions #nikhilkumarmarketing #marketingintelligencechannel