MI Podcast Episode 44 - Luxury Industry Marketing feat. Vritvi Sawant (Luxury Marketer)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry 09:41 - Well known marketing campaigns in the luxury space which marketers can learn from 25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend? 35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image? 42:46 - What metrics and indicators should luxury brands focus on to measure the success of their marketing efforts? 48:55 - Unique challenges that marketers face in the luxury industry 58:46 - Conclusion Vritvi's Socials - LinkedIn - https://www.linkedin.com/in/vritvi-n-sawant-a4478014a/ Instagram - https://www.instagram.com/vritvis09/ About Vritvi - Vritvi Sawant is a Globally published Author-Podcaster-Youtuber-Entrepreneur-Influencer! Her book Blinded By Ambition has been doing great worldwide with a lot of accolades. Her podcast Vritvi Talks is referenced to widely on YouTube and 7 different music platforms bcos of Her niche of self help and Inspiring stories. She has been awarded recently for her contribution to society in the literature section as she advocates a lot for education & literacy. On the work front, with over 12 years experience in the direct marketing & management sector, in present day, she owns a digital marketing and PR company called SstallionEncore in Mumbai. She started 5 years ago and back then started working with hospitality brands. She has been working in luxury and fmcg space post covid. Today, Her clientele is spread across the same space and hugely PR and marketing is what they look out for to collab with her company. #marketing #media #luxurymarketing #luxurybranding #nikhilkumarmarketing #marketingintelligencechannel