MI Podcast Episode 46 - Humanizing your brand feat. Nandini Agrawal (Social Media Marketer)

Episode 46 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape? 13:20 - How can a brand showcase authenticity and genuine personality on social media platforms? 21:20 - How can storytelling be used in humanizing a brand on social media? 30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media? 40:15 - How can humor be incorporated into a brand's social media presence to make it more relatable and approachable? 45:20 - How can brands measure the success of their efforts to humanize their brand on social media? 54:54 - Conclusion Nandinis Socials - LinkedIn - https://www.linkedin.com/in/nandini-agrawal-5381161a4/ Instagram - https://www.instagram.com/nandiniagrawall/ About Nandini - Nandini is a Chemistry Major from Delhi University. Chemistry and her profile, don't really match. Still, this crazy journey from PCM in XIIth grade to Chemistry in Undergrad to months and years of exploration through internships, freelance gigs, and volunteer ships in college, she couldn't be happier that she aspires to be an Impact Marketer. She worked at Dentsu Webchutney (now a part of Dentsu Creative) as a social media account executive for 7 months as her first full-time job post-college. She worked on Dentsu's one of the most fast paced accounts, POCO India, managing its day-to-day operations, client relations, team management, briefings, etc. She believes in constantly upskilling herself which is why she is pursuing an online PG equivalent "Advanced Digital Marketing and Communications" diploma with specializations in "Content Marketing" and "Branding" from MICA X Upgrad. She also takes pride in helping small businesses to help make their social game strong, largely on Instagram, over these 2 years. She is a content junkie, who loves to consume and create good content. But at the same time, she likes to strategize and take an approach. Her father's jewellery business is like her baby on digital. She created its online presence and is involved in launching campaigns for the brand solely. She conducts photo shoots, designs, and writes for them. She looks forward to days when she can exercise her creativity, bring life to brands and organizations, and establish relationships based on loyalty. She'd still say that there are miles to go before she sleeps because her purpose in life remains to learn as much as she can in these years, build expertise in branding and marketing, know the secret sauce to build heart-touching brands and create impact in the world. #marketing #media #branding #contentmarketing #nikhilkumarmarketing #marketingintelligencechannel