MI Podcast Episode 56 - Organic Social Media feat. Sukanya Chatterjee

Episode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps:00:00 - Introduction 03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry? 12:46 - Sukanya's journey from HR to marketing 20:15 - What is the significance of organic social media in today's digital landscape? 26:55 - Approach towards marketing via expos 28:38 - The actual customer oriented approach in marketing 30:08 - Actual influence of an influencer 38:50 - Actual deliverables for an influencer 40:08 - Reach vs Effectiveness of an Influencer 43:06 - How do you balance between organic & paid social media? 48:20 - Being choosy when selecting clients 50:00 - What are the key elements of a successful organic social media strategy? 57:58 - In the ever-evolving world of social media algorithms, how can businesses stay ahead and maximize their organic reach? 01:03:32 - Can you share some common mistakes businesses make in their organic social media approach and how to avoid them? 01:05:38 - Should a digital marketing consultant or agency market themselves as an expert in a particular industry? 01:10:02 - Having a process of who to work with beyond commercials 01:10:43 - Can you share any upcoming trends in organic social media? 01:12:06 - Conclusion Sukanya Chatterjee's Socials - LinkedIn - https://www.linkedin.com/in/sukanyasarkar/ Instagram (Encompass Ideas) - https://www.instagram.com/encompass_ideas/ #marketing #media #organicsocialmedia #socialmediamarketing #nikhilkumarmarketing #mipodcast