MIA Podcast #03: How to Find & Hire a Growth Marketer

Podcast from www.marketinginaction.xyzWelcome to the third episode of the Marketing In Action podcast.Today, we're diving into a hot topic for any scaling business: how to find and hire a true growth marketer.If you've ever posted a job ad and gotten a confusing mix of SEO specialists, brand strategists, and performance marketers all claiming the "growth" title, you're not alone. This episode unpacks what growth marketing actually means, how to hire the right person for your stage, and why building a cross-functional team is your real growth unlock. Let’s get into it.Read the full article here: Key Takeaways1. Not all growth marketers are the sameThe term "growth marketer" is often used loosely. This guide categorizes the different types of professionals who wear the title, from generalists to channel-specific experts, so you know exactly who you're hiring.2. Avoid early-stage hiring mistakesMany companies make the mistake of hiring a specialist too early. What you need first is a T-shaped generalist – someone with wide marketing knowledge and deep expertise in one growth-driving area.3. Build in phases, not all at onceStart with one great generalist, then layer in channel-specific specialists as your company grows and your needs get clearer.4. Growth isn’t siloed—it’s a team sportThe best growth teams integrate design, data, engineering, and marketing. Without cross-functional collaboration, your growth strategy will hit a ceiling.5. Use hiring templates and scorecardsA structured process, including clear job descriptions, project-based assessments, and success scorecards, increases your chances of hiring the right fit.Soundbites"Growth marketing isn’t a magic hire. It’s a cross-functional effort.""Before you hire a specialist, make sure your generalist can stretch.""If everyone’s a growth marketer, then no one really is. Define what growth means for your company.""Design, engineering, data, and marketing – when these work together, that’s when real growth happens.""Don't just post a job. Define the stage, the skills, and the outcomes you want."​​What do you think?📘 Marketing that drives real growth starts with the right strategy.Learn how to drive growth using frameworks like AARRR, virality loops, and conversion levers. Grab the Growth Marketing Handbook.20% off all MIA handbooks and templates when you use the code: MIA Community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.marketinginaction.xyz