EPISODE · Mar 3, 2025 · 4 MIN
MIC : woke-washing, le nouvel opportunisme marketing ?
from URBANIA France
Pour briller auprès des consommateurs, de nombreuses marques s'appliquent à redorer leur image en la lustrant à grands coups de discours sur des valeurs éthiques ...en toc. Bienvenue dans le monde du woke-washing 🌈.Audrey Millet - "Woke washing: Capitalisme, consumérisme, opportunisme" aux éditions Les Pérégrines. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
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MIC : woke-washing, le nouvel opportunisme marketing ?
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