Michael Amos of Waste to Wonder talks reuse, social impact & rethinking waste

Sustainability often comes down to what organisations decide to do with what they no longer need.In this episode of The Plucky Bamboo Podcast, Chris Jones is joined by Michael Amos, Managing Director of Waste to Wonder, to explore why reuse is so often missed in corporate decision-making.Michael has spent more than 20 years helping businesses redistribute redundant furniture and equipment to schools and charities around the world. His work challenges a common assumption: that recycling is always the responsible option.In the conversation, we discuss:Why recycling should be the last step, not the firstHow usable assets quietly become labelled as “waste” inside organisationsThe awareness gap that stops companies from seeing reuse as a viable optionHow social enterprises connect commercial decisions with real social impactWhat leaders can change upstream to keep value in the system for longerThis episode is a practical, grounded look at sustainability, procurement, and responsibility - focused on how decisions actually get made inside real businesses.If you care about sustainability that works in the real world, this conversation will give you a new way to think about waste, value, and impact.