Michael B. Jordan and J’ouvert Rum

Episode 81 of the The Style & Vibes Podcast podcast, hosted by Mikelah Rose | Style & Vibes, titled "Michael B. Jordan and J’ouvert Rum" was published on July 12, 2021 and runs 25 minutes.

July 12, 2021 ·25m · The Style & Vibes Podcast

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Summary

Chat to me! On Juneteenth actor Michael B. Jordan launched his new rum, J’ouvert. Caribbeans had a field day debating whether or not he should have named his rum J’ouvert with no visible connection to the cultural tradition originating in Trinidad & Tobago, and celebrated across the Caribbean and other countries in lieu of pre-carnival festivities. Some people were calling it cultural appropriation, while others were not bothered by the name nor Michel B. Jordan using it. In this ep...

Episode Description

On Juneteenth actor Michael B. Jordan launched his new rum, J’ouvert. Caribbeans had a field day debating whether or not he should have named his rum J’ouvert with no visible connection to the cultural tradition originating in Trinidad & Tobago, and celebrated across the Caribbean and other countries in lieu of pre-carnival festivities. Some people were calling it cultural appropriation, while others were not bothered by the name nor Michel B. Jordan using it. In this episode I breakdown the details of the fiasco with details around his connections, the issues surrounding the trademark and revisit Caribbean Cultural Currency as a commodity that the region and diaspora take seriously.

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