Michael Beverland 'Brand Management: Co-creating Meaningful Brands'

Series FourThis episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School.He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights.Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and debates, leading thinking and enduring challenges in brands and branding, including historical context, cultural & critical perspectives).We discuss all of the above, therefore including issues such as classic and leading-edge thinking relating to branding / strategy / marketing, along with how these subjects are currently taught in business schools. Michael is an expert in his field, so I hope you enjoy listening to (and learning from) him as much as I did!