Michael Cioffi, Owner of Phoenicia Diner

This week's guest is the founder of Phoenicia Diner, Mike Cioffi. If you have ever been to the Catskills or ever had a friend go to the Catskills, you have surely heard of Phoenicia Diner.  It's a time warp to classic diners and yesteryear. It almost feels like you pulled up in a wood-paneled station wagon. And the food is really good. Actually, it's fantastic. We talk about his choice to change careers, how it became a social media phenomenon, some mistakes along the way, and why it has such a lasting power in a frantic fickle world. ,