Michael E. Raynor - The Innovator’s Solution

The Innovator’s Dilemma summarised a theory that explains how, under certain circumstances, the mechanism of profit-maximising resource allocation causes well-run companies to get killed.  The Innovator’s Solution, in contrast, summarises a set of theories that can guide managers who need to grow new businesses with predictable success—to become the disruptors rather than the disruptees—and ultimately kill the well-run, established competitors. To succeed predictably, disruptors must be good theorists. As they shape their growth business to be disruptive, they must align every critical process and decision to fit the disruptive circumstance. Skate to Where the Money Will Be by Clayton M. Christensen, Michael E. Raynor, and Matthew Verlinden https://hbr.org/2001/11/skate-to-where-the-money-will-be Of waves and ripples: Disruption theory’s newest critic tries to make a splash by Michael E. Raynor, https://www2.deloitte.com/us/en/insights/topics/innovation/disruptive-innovation-theory-lepore-response.html