Michael Farmer – An Inside Look Into Advertising Agencies

Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and ‘juniorizing.’ Agencies are disinvesting in capabilities at a time when their clients’ marketing challenges have... Learn more about your ad choices. Visit megaphone.fm/adchoices