Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

from Managing Marketing · host TrinityP3

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies? https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-business/

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This episode was published on July 19, 2016.

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