Michael Hermon: Winning Share of Voice in GEO

from The Marketing & AI Podcast: The MAP · host Hal Kimber, Nick Darby and Dave Oxley

With AI overviews slashing organic traffic, how do brands win share of voice in the age of GEO?In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.

Episode metadata supplied by the publisher feed · Published Aug 13, 2025

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Michael Hermon: Winning Share of Voice in GEO

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