Michael Jeter | Zapier

Josh talks to Michael Jeter, creative director at Zapier. Michael shares his process for leading Zapier through a major strategic and visual redesign. Some highlights: The one thing every business person must know about brand design. Michael’s process for curating a creative brief that leads to better work. The evolution of design in tech. Creating brands that business people and creatives both dig. Redesigning Zapier’s brand in, amazingly, 3 weeks. Subscribe to our newsletter here: categoryfirst.substack.com