Michael Jordan's "Jumpman" Campaign for Nike | Spike Lee: Creative Sources

Spike Lee shares his thoughts on Nike's "Jumpman" ad campaign, Michael Jordan, and Air Jordans, which are featured in Lee's film She's Gotta Have It. In the film, Lee plays Mars Blackmon, a basketball-obsessed breakdancer who wears a "Brooklyn" cycling cap, name chain, and the famous sneakers. Lee's poster is signed and inscribed by Michael Jordan: "My Very Best . . . #23." This episode is part of an adapted audio guide to Spike Lee: Creative Sources, open at the Brooklyn Museum through February 4, 2024. Visit www.brooklynmuseum.org for tickets. See a photo of Lee's signed poster and the other objects Lee discusses: https://bit.ly/SpikeLeeGuide This project was produced by Seaplane Armada and the Brooklyn Museum.

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