Michael Kors Exceeds Coach in Sales Growth for the First Time

Michael Kors exceeded Coach in absolute sales growth for the first time ever in 2012, sparked by a 67% increase in North American sales. Part of the success of the Michael Kors brand is due its evolution into other accessories such as watches. Competition between these brands will remain fierce in the upcoming years, with Coach expected to combat Michael Kors by introducing new products that target middle aged consumers.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.