EPISODE · Oct 25, 2025 · 39 MIN
Michael Montella: Founder of Yeoman
from Creative Coordinates · host WSA
In this episode of Creative Coordinates, we sit down with Michael Montella, the first-time founder of Yeoman - a bold new marketplace connecting America’s farms directly with local food businesses and consumers. We explore: • The origin story behind Yeoman and the “Farmazon” concept • Why he’s focused on B2B2C and P2P logistics • What it’s like raising $600K with no prior startup experience • How Yeoman hopes to reverse a system where farmers earn less than 14 cents per grocery dollar • The power of small, local farms — and why U.S. agriculture is overdue for a refresh • Why furniture making might be his secret backup career Plus: 🚀 A Rocket Round full of farmer’s markets, Moby Dick, coffee shop plug-ins, and big founder energy. 📍 Recorded at WSA Podcast Studio, NYC
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Michael Montella: Founder of Yeoman
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