Michael Montella: Founder of Yeoman - Creative Coordinate...

What this episode covers

In this episode of Creative Coordinates, we sit down with Michael Montella, the first-time founder of Yeoman - a bold new marketplace connecting America’s farms directly with local food businesses and consumers. We explore: •⁠ ⁠The origin story behind Yeoman and the “Farmazon” concept •⁠ ⁠Why he’s focused on B2B2C and P2P logistics •⁠ ⁠What it’s like raising $600K with no prior startup experience •⁠ ⁠How Yeoman hopes to reverse a system where farmers earn less than 14 cents per grocery dollar •⁠ ⁠The power of small, local farms — and why U.S. agriculture is overdue for a refresh •⁠ ⁠Why furniture making might be his secret backup career Plus: 🚀 A Rocket Round full of farmer’s markets, Moby Dick, coffee shop plug-ins, and big founder energy. 📍 Recorded at WSA Podcast Studio, NYC

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Frequently Asked Questions

How long is this episode of Creative Coordinates?

This episode is 39 minutes long.

When was this Creative Coordinates episode published?

This episode was published on October 25, 2025.

What is this episode about?

In this episode of Creative Coordinates, we sit down with Michael Montella, the first-time founder of Yeoman - a bold new marketplace connecting America’s farms directly with local food businesses and consumers. We explore: •⁠ ⁠The origin story...

Can I download this Creative Coordinates episode?

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